The Knowledge
The Inventory
Pricing strategies
Prioritise Plate
Patience is key
The Knowledge
Going over lists and
podcasts will help you when you are first starting out to sort out things you
really badly want to buy and those things you want to either avoid or only pick
up if they are very cheap.
It
might surprise you to learn this but I don’t use Auctionator or TSM buying
lists anymore. I search max level 70 choose an armour type and sort by price
(cheapest first). I do it this way because I like to experiment with different
items/slots.You need to start buying and trying to flip, the experience on your
realm will give you a feel for what moves and what doesn’t for you.
The Inventory
So you have been shopping
for transmogg items a while and got a few hundred items, you have the edge as
you are already in the market, buyers are looking over your wares and prices.
The
next person has to snatch those items before you but it will take them time to
amass your inventory (hopefully mainly highly sought items not 10 infantry
bracers). Having other people enter the market is not necessarily a bad thing
if they can bring additional supply through old raids, rare farming or dungeon
clearing.
E.g. you have chest of a nice
set , they put up the legs for this chest, those items might sell faster now a
buyer can see “ hey I can grab those 2 at the same time and get a good chunk of
a new look started”.
I am currently playing below
the radar on one auction house, I’ve been buying up transmogg items for 2 weeks
but not posting them on the AH. There is no competition here, I am going to
wait to get 200 items then step into the market before anyone else here
realises there is a market, have 80 items so far.
2 Pricing strategies
Playing the waiting game
with transmogg, posting high and waiting for your customers to come along.
Two
ways of going into it are using a one size fits all pricing structure, or using
a tiered system (tiers based on the item and/or the slot)
One
price to rule them all has the advantage that if buyers know the set price;
they can easily calculate the price of a full set. With varying prices it may be harder to
calculate the total cost of a new look.
3 Prioritise Plate
In terms of sales I would
rank the different armour types as follows:
Plate > mail > leather
> cloth
You might be surprised
leather is ahead of cloth but I have found with cloth it is very hard to move
and get good prices for non-chest slots, there are some exceptions.
Leather is a great way of
getting into transmogg on a realm that already has competition; you can still
pick up great items for silvers because the prices have not gone up as much as
plate or mail.
4 Patience is key
This is not cut inferno
rubies don’t expect to sell out in one night, if you can’t handle the thought
of relisting items for days/weeks before they sell maybe transmogg isn’t for
you.
Don’t
be afraid to make mistakes in the first week of patch 4.3 I sold a complete
knight set for a few hundred gold, don’t worry about selling an item too low or
buying an item that you end up disenchanting or vendoring, learn from it.
I
don’t have a fantastic eye for style/looks but what I lack in that department I
make up for with my willingness to experiment and learn.
Interesting....total value of your auctions is 2.8 million. But what % of that is sold per day?
ReplyDeleteBy setting your own pricing, you could just list them double that and say 5.6m. Does that matter? Or cut them in half at 1.4m?
It's just a guess, but if you cut your prices in half, what would happen? Three times the sales, four times the sales? Half the sales? Which gives you a better bottom line when comparing sales and relists?
I see your screenies of sold items on twitter, but wondering if you looked at %'s.
% auctions posted versus sold
% of sold items versus days posted
% of listing fees versus sold items
Just some food for thought. Didn't know if you tested the waters, or how often you change pricing. You might be surprised what you find out... =)
Alto.
From time to time i like to list my entire inventory (3x burnt leather vest etc.) just to see where I am / get cool screenshots.
ReplyDeleteabout a month ago (around 1.5 mill up) i guestimated 0.5%-1.5% of total auctions by value per day. I did 115k (around 2 mill posted) last week around 0.8% per day, but last week was crazy, will be less this week.
I have a follow up post about my pricing in more detail coming up.
I fluctuate prices for different tiers every 48hrs but only around 5% up or down.
i do maybe 5 weapons which keeps posting fees down, for me i am happy to pay around 900g in posting fees every 48hours if i will make say 5/10/15/20k in that time frame. Its transmogg very hard to predict what and when it will sell but i do tend to sell more on weekends.
ReplyDelete